I’m a passionate designer with a diverse portfolio spanning web apps, mobile and desktop solutions in both B2B and B2C contexts.
My experience includes driving growth and innovation with startups, scaleups, and established companies across industries such as pharmaceuticals, special effects, fashion, retail, e-commerce, SaaS, and digital marketing in the UK, Italy, Brazil and beyond. I’ve designed user-centric solutions for platforms used internationally by tens of thousands of users.
I volunteer with initiatives supporting young entrepreneurs and women in tech, seeing volunteering as an opportunity for mutual learning and growth.
I also contribute to initiatives reimagining public spaces—parks and community hubs—in the London area, creating people-friendly environments that empower communities through thoughtful design.
I view design as a strategic tool that aligns organisational goals with user needs, driving sustainable change and enriching lives through meaningful products and services. Understanding how the products I design are built is essential. Learning code and technology enables me to communicate effectively with engineering teams, grasp technical constraints, and uncover opportunities for innovation.
Create solutions that improve people's lives.
Solve complexity with simplicity, upholding high aesthetic standards.
Deliver high-quality work; details matter.
Leverage insights to craft impactful, effective solutions.
Approach challenges with a big-picture mindset.
Drive innovation to address emerging needs.
When I'm not designing, you’ll often find me seeking inspiration in nature. I love recharging by exploring local parks, whether I’m walking or cruising on my rollerblades. I’m always snapping photos of trees, giving them a hug, or sometimes even climbing up for a better view! Tree shapes are fascinating to me, always offering something new to admire.
I built this website myself with the help of AI tools. Curious to know more? Let’s chat!