The timeline originally had a single playhead, making it difficult to identify active clips and requiring multiple clicks or hotkeys to perform tasks like tagging or selecting. Data analysis revealed that this inefficient workflow became especially challenging in timelines with up to 150 clips, creating a need for simpler, more intuitive navigation.
Introducing up to 10 playheads enabled users to modify multiple clips simultaneously without repositioning the primary playhead. An auto-selection feature highlighted the active clip, streamlining identification in stacked timelines. These updates boosted task efficiency by 50%, significantly enhancing workflow speed and accuracy.
Platform's interface customisation, focusing on CSS modifications and tailored graphic design to enhance the user experience for a specialised e-commerce platform for pharmacies, accessible from both desktop and mobile devices. Tools used: DevTools DOM, VS Code, CSS.
The main challenge was mastering the new system, including its pharmacy integrations, real-time product updates, and responsive design features. The result was consistent, client-ready projects with a clear, modern aesthetic that aligned with business goals and provided practical solutions for non-technical users.
Created content for fans' devices, both desktop and mobile, ensuring brand consistency and user engagement. Tools used: Figma and Photoshop.
The challenge involved analysing existing samples and the design system, and creating high-fidelity mockups incorporating client branding. This included presenting a series of designs for Quiz, Sponsored Buff, Announcement, and Leaderboard.
The platform enhanced fan interaction with sports, adhered to the FIFA World Cup Brand Manual, Qatar 2022, and enabled sponsors to implement marketing strategies.
Trend Forecasting Report for the Jewellery Industry, 2018.
Trend forecasting combines data analysis, expert insights, and ongoing monitoring to predict future trends and guide strategic decisions.
This is a small sample of the Micro Trend Smart Minimal Rock, as detailed in the comprehensive report produced in Milan, 2018.
Retail and Merchandising Design. Development of a boutique design concept store for Emporio Armani. The project involved creating a bespoke retail environment and shopping experience that reflects the brand’s luxury and style.
The challenge was to integrate technology to optimise brand interaction by blending online shopping with a physical store experience. This required learning basic architecture and interior design, using 2D and 3D CAD tools for rendering, including AutoCAD for floor plans and Rhinoceros for the furniture.
The senses of touch, vision, and hearing were engaged through a Product-Service System (PSS) that provided a customisable atmosphere with personal lighting and space, ensuring privacy and control over the in-store experience before arrival. Enhanced brand interaction and engagement opportunities before purchase were achieved.
The mission of the project was to attract a younger audience to the jewellery market by redesigning iconic past jewels with modern materials and technology, incorporating 3D and laser cutting techniques. Tools used: Adobe Suite and laser cutting machines.
The challenge involved leading the development of spec sheets, manufacturing processes, photography, illustration, mobile catalogues, and web page interfaces while maintaining brand identity. The outcomes resulted in an appealing product aesthetic and effective interfaces for digital communication.
